Super Bowl
Well, some time has passed now of this years Super Bowl, the final game of football season. I must say I am happy that I finally understand this game (I was not trying hard before). But what is most important of this crazy event is that it is the most watched TV show in the US and it has the highest priced TV ad fees, this year $2.3 million for 30 seconds. The ad breaks are longer than usually and the halftime break is 30 minutes instead of usual 15 minutes. As you see, entertainment is built around game and game is of secondary importance.
Because the advertisements are very expensive, companies put a lot of effort in those ads and in hayday of internet small startups spent a huge share of their fortune on a single ad to get their message to the masses. As a result people are happy to watch these ads (and make sandwiches during game) and later there is lot of discussion. Anyway, this year the ads were rather boring, except perhaps for some Bud ads.
But the hit of this year happens to be a breast of Janet Jackson, what Justen Timberlake exposed during halftime show after singing "I'll get you naked by the end of this song". I was really indifferent when it happened, but Americans get really excited. Their problem seems to be that many children were watching the show. Of course the CBS TV channel claims it was an accident and I have heard that it was Janet's personal idea and CBS accuses MTV, who created halftime show. Now NBA is worried that similar problem might arise during upcoming NBA all-star game and they are planning to change an artist or at least a song.
There was one more accident. One naked person ran on the stadium the TV camera turned away and commentators did not even mention it. Cameras showed just one football player who was smiling seeing this show.
Well, some time has passed now of this years Super Bowl, the final game of football season. I must say I am happy that I finally understand this game (I was not trying hard before). But what is most important of this crazy event is that it is the most watched TV show in the US and it has the highest priced TV ad fees, this year $2.3 million for 30 seconds. The ad breaks are longer than usually and the halftime break is 30 minutes instead of usual 15 minutes. As you see, entertainment is built around game and game is of secondary importance.
Because the advertisements are very expensive, companies put a lot of effort in those ads and in hayday of internet small startups spent a huge share of their fortune on a single ad to get their message to the masses. As a result people are happy to watch these ads (and make sandwiches during game) and later there is lot of discussion. Anyway, this year the ads were rather boring, except perhaps for some Bud ads.
But the hit of this year happens to be a breast of Janet Jackson, what Justen Timberlake exposed during halftime show after singing "I'll get you naked by the end of this song". I was really indifferent when it happened, but Americans get really excited. Their problem seems to be that many children were watching the show. Of course the CBS TV channel claims it was an accident and I have heard that it was Janet's personal idea and CBS accuses MTV, who created halftime show. Now NBA is worried that similar problem might arise during upcoming NBA all-star game and they are planning to change an artist or at least a song.
There was one more accident. One naked person ran on the stadium the TV camera turned away and commentators did not even mention it. Cameras showed just one football player who was smiling seeing this show.
posted by Kaido at
Friday, February 06, 2004
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