John Deere Green

I'm back from Durham, North Carolina, where our team participated in Duke Product Strategy Case competition. We are pretty proud to achieve second place there, and especially because of beating Harvard and Cornell teams. The business case was this time about John Deere lawn and garden equipment, mainly their lawn tractors. John Deere itself is a 170-year old tractor maker and if you see green tractors around, they probably are John Deere. Very strong brand indeed. We even found a song named John Deere Green. Nothing runs like a Deere.




But because I am kind of sick and with limited voice, I stayed mostly inside. So for me Durham is about Millennium Hotel, Fuqua Business School and John Deere office. Did not even see anything about Duke's very nice campus. By the way, Durham is even more spread out than Atlanta, so to reach any place, one had to walk at least a mile through forest.